For example, we will fully embrace theatrical as we believe that creates interest and demand provides a great marketing tailwind and generates word of mouth buzz as films transition to streaming and beyond. Discovery, we believe strongly in the importance of preserving optionality and driving returns to a strategic mix of distribution and windowing options. Other studios are making similar agreements, changing the role that streaming services. There's been a lot of experimentation in our industry, and we are all smarter for it. have agreed to have the studio’s 2022 movies stay exclusive to theaters for 45 days.
And we have no intention of being beholden to anyone in particular or to a specific business model. "Theatrical streaming, linear TV free-to-air gaming, consumer products, and experiences, our own platforms, other platforms. We cover more surface area than almost any other media company," Zaslav shared. "As the maker and owner of the largest and most complete library of content in the world. Discovery's quarterly earnings call last week, Zaslav suggested that there could be a longer wait for new films to hit HBO Max, noting that the company had "no intention of beholden" to any one particular platform.
This latest development probably shouldn't come as too much of a surprise.
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